Privacy Policy ONgineer

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. Their contact details can be found in the "Information on the responsible body" section of this privacy policy.

How do we collect your data?
Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.
Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time if you have any questions about this or other data protection issues.

Analytics tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is primarily done using so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:
Host Europe

The provider is Host Europe GmbH, Hansestraße 111, 51149, Cologne (hereinafter referred to as Host Europe). When you visit our website, Host Europe collects various log files, including your IP addresses.
For details, please refer to Host Europe's privacy policy:
https://www.hosteurope.de/AGB/Datenschutzerklaerung/.

The use of Host Europe is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in ensuring that our website is as reliable as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. for device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g., when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information about the responsible body
The responsible body for data processing on this website is:

ONgineer
Hindenburgring 9a
32339 Espelkamp

Phone: +49 5772 200940
Email: ongineer

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

storage period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, if special categories of data are processed in accordance with Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The relevant legal basis in each individual case is explained in the following paragraphs of this privacy policy.

Data Protection OfficerWe have appointed a data protection officer.

ONgineer
Data Protection Officer
Hindenburgring 9a
32339 Espelkamp

Phone: +49 5772 200940

Email: datenschutz(at)ongineer.com

Note on data transfer to the USA and other third countries
We use tools from companies based in the USA or other third countries that do not have secure data protection laws. When these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that these countries cannot guarantee a level of data protection comparable to that of the EU. For example, US companies are required to disclose personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g., secret services) may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no influence on these processing activities.

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6 PAR. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right tolodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right tolodge a complaint witha supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, deletion, and correction
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time with any questions you may have about this or other topics related to personal data.

Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we will generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.

If you have restricted the processing of your personal data, this data may—apart from its storage—only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies
Our websites use so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.
Cookies can originate from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function) or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and § 25 (1) TTDSG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
You can find out which cookies and services are used on this website in this privacy policy.

Adform

This website uses cookies provided by Adform A/S, a company that provides us with digital advertising services. By setting cookies, Adform can recognize your computer when you visit our website and when you visit certain other websites. Adform can use the cookies to collect information about your device and your search behavior, including:

(i) the IP address – this is anonymized before further use so that no one can identify you directly;

(ii) the cookie identifier, which is a random string of characters stored on your device;

(iii) Information about your operating system and other technical information (screen resolution, language settings, country settings, device ID and device type, and the type of browser you use to visit a website); and

(iv) Date, time, and region of your website visit, domain you are visiting, and URLs you have previously visited.

The information collected as part of this process does not enable us or them to identify your name, contact details, or other personally identifiable information. These cookies and the data collected through them are used to create advertising messages that are more relevant to you, which includes the following functions: preventing the same advertisement from being displayed repeatedly, measuring and reporting the effectiveness of advertisements, determining prices and bidding decisions for certain elements of advertising opportunities, selecting advertisements and content based on your interests, and ensuring the integrity and security of the services Adform provides to its customers, including analyzing whether a visit to a website is from a robot or software. The processing of your data is based on Art. 6 (1) (a) GDPR with your consent.

You can find out more about the use of cookies and Adform's privacy policy here: https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.

You can disable Adform cookies at any time by clicking on the following link: https://site.adform.com/privacy-center/platform-privacy/right-to-be-forgotten/ or by disabling Adform cookies in your browser settings.

LinkedIn Analytics and LinkedIn Ads

This website uses conversion tracking technology and the retargeting function of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

This technology allows personalized advertisements to be displayed to visitors to this website on LinkedIn. It also enables anonymous reports on the performance of the advertisements and information on website interaction to be generated. For this purpose, the LinkedIn Insight tag is integrated into this website, which establishes a connection to the LinkedIn server when you visit this website and are logged into your LinkedIn account at the same time. Your data is processed on the basis of Art. 6 (1) (a) GDPR with your consent.

You can find more information about data collection and data use, as well as your options and rights for protecting your privacy, in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.

Outbrain

This website uses technology from Outbrain Inc. ("Outbrain," 39 W 13th Street New York, NY 10011 USA). This technology enables us to target advertising on our partners' websites to Internet users who are interested in our content and have been interested in it in the past. The technology is based on a cookie-dependent analysis of previous user behavior. This advertising only appears on Outbrain advertising spaces, either on Outbrain Engage advertising spaces or the Outbrain Extended Network. Your data is processed on the basis of Art. 6 (1) (a) GDPR with your consent. If you do not want to see interest-based advertising, you can deactivate this function here. Further information can be found here: https://www.outbrain.com/legal/privacy#privacy-policy.

Amazon Advertising; Amazon.com

This website uses Amazon Advertising's tracking technology and retargeting function.

The providers are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l., and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, as well as Amazon Digital Germany GmbH, Domagkstr. 28, 80807 Munich (together "Amazon Europe") are responsible for all personal information collected and processed by Amazon Europe.

Cookies and similar tools (collectively, "cookies") are used to serve certain types of ads, including ads for products and services not available on Amazon and certain ads that are relevant to you based on your interests. Amazon provides advertising companies with information that enables them to deliver more useful and relevant Amazon ads to you and to measure their effectiveness. We never share your name or other information that directly identifies you. Instead, we use an advertising identifier such as a cookie, device identifier, or code derived from irreversible cryptography. However, we do not receive any information that personally identifies users.

If you do not wish to participate in tracking, you can object to this by deactivating the Amazon Tag Conversion Tracking cookie in your Internet browser under User Settings. You will then not be included in the conversion tracking statistics.

You can find further information about Amazon's privacy policy at the following Internet address: Link to privacy policy

If you wish to prevent Amazon DSP from collecting pseudonymized data, please click on the following link: Link to opt out (interest-based advertising) or visit the European Interactive Digital Advertising Alliance's YourOnlineChoices website at http://www.youronlinechoices.com/.

Use of SalesViewer® technology:

On this website, data is collected and stored for marketing, market research, and optimization purposes using SalesViewer® technology from SalesViewer® GmbH on the basis of legitimate interests of the website operator (Art. 6 para. 1 lit. f GDPR).

For this purpose, a JavaScript-based code is used to collect company-related data and the corresponding usage. The data collected with this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.

The data stored within the framework of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations that prevent deletion.

You can object to the collection and storage of data at any time with future effect by clicking on this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data on this website in the future. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you will need to click on this link again.

Consent with Usercentrics

This website uses consent technology from Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in accordance with data protection regulations. This technology is provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website:
https://usercentrics.com/de/ (hereinafter "Usercentrics").
When you visit our website, the following personal data is transferred to Usercentrics:

• Your consent(s) or the revocation of your consent(s)
• Your IP address

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents you have given or their revocation. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.
Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 (1) (c) GDPR.

order processing We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• operating system used
• Referrer URL
• Host name of the accessing computer
• Time of server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Request by email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent.
This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your inquiry to
is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR), if this has been requested; consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Direct mail retargeting with AZ partner United Internet Media

This website and our apps integrate retargeting technology from United Internet Media GmbH (hereinafter referred to as "UIM"), Elgendorfer Straße 57, 56410 Montabaur, Germany, which acts as a data processor for AZ Direct (hereinafter referred to as "AZ Direct"), Carl-Bertelsmann-Str. 161s, 33311 Gütersloh, Germany. When you use our website or our apps, we process data through UIM for retargeting measures as part of a joint responsibility with AZ Direct in order to recognize users of our website or our apps and to be able to address them with advertising campaigns on websites (such as GMX and Web.de) and by mail, including data matching with AZ Direct. This data includes online identifiers (e.g., cookie ID, NetID), information about viewed items (e.g., product ID), and browser information (e.g., browser type, device).

This data is stored by UIM exclusively on servers in Germany and is therefore not transferred to any third country. The processing of your data © AZ Direct GmbH Page 3 is based on Art. 6 (1) (a) GDPR and § 25 (1) TTDSG with your consent. Cookies set after consent has been given are automatically deleted by UIM after one year at the latest.

Link to UIM privacy policy: https://www.united-internet-media.de/de/datenschutzhinweis/ Link to AZ Direct privacy policy: https://www.az-direct.com/site/datenschutz-dialogmarketing/

Maximum cookie duration: 1 year Cookie refresh: yes

This website uses realTargeting technology from adality GmbH, Carl-Bertelsmann-Str. 161S, 33311 Gütersloh ("adality") for the placement of targeted advertising and the optimization of online and offline trigger chains (retargeting). adality GmbH provides online advertisers and marketers with target group selections based on realTargeting data in order to select relevant cookies for a display advertising campaign. This selection can then be used to display the appropriate banner advertising in the corresponding browsers in a targeted manner.

When you use our website, adality sets a cookie on your device. In this context, the email address you provided during our login process is hashed and this hash is transmitted to adality together with your device and cookie ID. The IP address or Mac address of your computer, which is transmitted for technical reasons, is deleted before the aforementioned information is forwarded to adality, so that adality cannot identify you. Adality uses Amazon Web Services Inc. as a processor for storing the device and cookie IDs and the email hash value. This may result in the aforementioned data being transferred to a country that does not guarantee the same data protection standards as the European Union. In this case, adality ensures that the service providers guarantee an equivalent level of data protection by contract or other means.

You have the right to be informed about the appropriate safeguards pursuant to Art. 46 GDPR. You are welcome to request a copy of these safeguards from adality.

Your data is processed on the basis of Art. 6 (1) (a) GDPR with your consent. The adality cookie set after consent is automatically deleted after one year. You can revoke your consent to the processing of your data for the purpose of personalized online advertising at any time by clicking on this link: http://adality.de/konsumenten#optout

5. Analysis tools and advertising

Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the administration and playback of the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transferred to Google's parent company in the United States.
The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please refer to Google's privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

order processing We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google DoubleClick

This website uses features from Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "DoubleClick").
DoubleClick is used to display interest-based advertisements across the entire Google advertising network. With the help of DoubleClick, advertisements can be tailored to the interests of the respective viewer. For example, our ads may be displayed in Google search results or in advertising banners connected to DoubleClick.
In order to display interest-based advertising to users, DoubleClick must be able to recognize the respective viewer and assign them to the websites they have visited, clicks, and other information about user behavior. To do this, DoubleClick uses cookies or similar recognition technologies (e.g., device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display interest-based advertising to the user in question.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
For more information on how to object to the advertisements displayed by Google, please refer to the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Jetpack (WordPress Stats)

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the Jetpack plugin (here the subfunction "WordPress Stats"), which integrates a tool for statistical evaluation of visitor access and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called "cookies," text files that are stored on your computer and enable an analysis of your use of the website.
The information generated by the cookie about your use of this online offering is stored on a server in the USA. The processed data can be used to create user profiles, which are used for analysis purposes only and not for advertising purposes.
The use of Jetpack requires your consent, which we obtain via our cookie management tool "Usercentrics." The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offering both technically and economically. With the help of Jetpack, we can detect website errors, identify attacks, and improve economic efficiency. The legal basis for this is Art. 6 (1) lit. f GDPR (legitimate interests). However, we only use Jetpack if you have given your consent.
Further information can be found in Automattic's privacy policy: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.

Analysis by WiredMinds

Our website uses tracking pixel technology from WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. This involves processing the IP address of a visitor. Processing is carried out solely for the purpose of collecting company-relevant information, such as the company name. IP addresses of natural persons are excluded from further use (whitelist procedure). Under no circumstances is the IP address stored in LeadLab. When processing data, we take particular care to protect the data protection rights of natural persons. Our interest is based on Art. 6 (1) (f) GDPR. The data we collect does not allow any conclusions to be drawn about an identifiable person at any time. WiredMinds GmbH uses this information to create anonymous usage profiles based on visitor behavior on our website. The data obtained in this way is not used to personally identify visitors to our website.